Tag Archive: authenticity in business

Is It Live or Is It Twittorex?

I’ve been on a tangent with colleagues and clients regarding the automation of social networking and all the buzz of “authenticity.” So much so that I’ve threatened for months to write a blog post about it. Well, after hearing Scott Stratten speak this week at the Social Media Club of St. Louis, a stop on his current Unbook tour, he reminded me that you write a blog post when you have something to say, and I do, so here it is…

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